Insights on forms, funnels & tracking
Tips, guides, and insights on building better forms, increasing conversions, and getting more from your data, from the Collectform team.
Lead Capture Form for WordPress: Multi-Step, Server-Side Tracking, No Plugin
WordPress form plugins solve the form and stop at the tracking. Gravity Forms, WPForms and Contact Form 7 all leave Meta Conversions API to you. Here is how to add a multi-step qualifying form with native CAPI to any WordPress site: copy two lines, paste them into any block, done.
Aug 6, 2026
5 Conversion-Optimized Form Templates (And the Mechanism Behind Each)
Formstack found multi-page forms converting at 13.9% against 4.5% for single-page. But the biggest killer is usually not the form at all, it is the click required to reach it. Five templates, each built around one measured conversion mechanism, with full build specs.
Aug 5, 2026
Perspective.co Alternatives for Lead Generation
Perspective builds genuinely good mobile-first funnels, and its Base plan is €59/month for 2 funnels, 1 seat and 100 leads. Here is an honest look at where that stops working for lead generation, and the alternatives worth considering, including ours.
Aug 5, 2026
B2B Demo & Application Form Templates (Full Build Specs)
High-ticket B2B has the opposite problem to local lead gen: not too few leads, too many wrong ones. Five forms where the qualification is the point. A SaaS demo router, a coaching application, a franchise enquiry, an MSP seat-count quote, and an agency audit request.
Aug 4, 2026
The Best Lead Capture Tools for Agencies (2026)
The best lead capture tools for agencies in 2026, compared on multi-client management, per-client server-side tracking, white-label, and price, from Collectform to Heyflow and Typeform.
Aug 1, 2026
How to Increase Form Conversions: 9 Fixes I Learned the Hard Way (2026)
How to increase form conversions, from someone who ignored their own form for three months. The 9 changes that moved our numbers, ordered by impact, from field count to multi-step design to fixing the tracking underneath it all.
Jul 29, 2026